International Terms & Privacy Protection

Lone Mørch – CVR 38397494, Denmark

These terms apply to all products and services offered by Lone Mørch, including photo sessions, art prints, books, coaching, talks, workshops, and retreats
By booking, purchasing or using any service, you accept these terms.

All booking, communication and agreements are made via email: lone@lonemorch.com

Danish terms are available here: lone-morch-handelsbetingelser (link on website).

1. Booking, Deposit & Payment

An agreement between you and Lone Mørch becomes binding when a date, offer or package is confirmed by email.
Your full payment (or agreed deposit) confirms your booking.
All sales are binding unless otherwise specified below.
All fees are stated in Danish Kroner (DKK), but accept EURO and USD.

Payment methods:
Denmark: MobilePay, bank transfer, or cash.
International: bank transfer and secure online payments (e.g. Stripe via webshop, Wise; PayPal by agreement).
Danish VAT of 25% applies to all purchases. It will be clearly indicated whether prices are listed with or without VAT.
If you have a tax ID or company VAT number, please provide it when booking.
Any currency conversion fees charged by banks or payment providers are outside of Lone’s control; small variations in amounts may occur.

2. Photo Sessions – General

Photo sessions are designed as intimate, creative encounters where we plan together, photograph on location, and carefully select and edit your images.
Sessions take place at my studio if available, or on location: your home, outdoors, rented or borrowed spaces, or hotels, unless something else is agreed.

Each package specifies:

Duration of the shoot.
The number of finished, edited photographs included.
Whether the focus is personal, professional, or artistic.
Which physical products (prints, books, etc.) are included.
Styling and clothing are planned with you before the session and/or on location.
Optional add-ons can include: makeup, extra time, extra locations, additional images, albums, and art prints.
For film-based shoots, the cost of film and processing will be added to your fee.
Shipping is paid by client unless otherwise agreed.

3. Prints, Products & Digital Files

The core intention is that your photographs become tangible art – prints, wall pieces, and books – rather than forgotten files on a hard drive.

Packages are centered around:

Fine art prints and framed wall pieces in archival quality.
Handmade or custom-designed photo books and albums.
Carefully curated image collections for your home, studio or altar.

Screen-to-print differences: Small variations in color and cropping can occur between screen and print due to monitor calibration and the nature of printing. Color and quality are only guaranteed on prints and books ordered through the photographer.

Digital files

Digital files are not the main product but may be included in web-size for sharing and, in select cases, as high-resolution licensed files. If high-resolution files are part of your package or purchased as an add-on, they are for the specific usage agreed (personal or professional) and are not to be resold or given to third parties without written permission. Additional high-resolution digital photos with use rights can be purchased individually; bulk discounts may be available on request. Details of what is included in your package and what is optional will always be stated clearly in your offer or invoice.

4. Image Delivery

Preview and selection
After your session, you receive a curated selection of images in an online gallery or via a download link, typically within 2 weeks. This selection is for you to view, feel into, and choose your favorites for printing, books and any included digital files.

Final files
Final, edited images are delivered: As agreed products (prints, framed pieces, books). As digital files in the format and resolution agreed in your package (for example web-size or high-resolution). Digital files are made available via a secure online service (such as a download link). You are responsible for downloading and backing up your files promptly. Re-sending files at a later date may incur an administrative fee of 700 DKK.

5. Archiving & Storage of Images

Images that can identify you are considered personal data and are handled with care and respect.Working files and final images are stored securely.In general, client images are archived for up to 5 years from the time of delivery so that:You can order additional prints or books.The work can be referenced in Lone’s artistic archives when relevant.After this period, images may be deleted or anonymised unless legal, contractual or artistic reasons require continued storage.You may contact Lone at any time to:Ask what images and data are stored about you.Request deletion of images that identify you (subject to legal and contractual obligations).

6. Location, Access & Transport

You, the client, are generally responsible for:
Securing the location and any necessary permissions to photograph there.
Informing Lone of any restrictions (e.g. privacy rules, house rules, or public space regulations).

Travel and transport fees:
Apply to sessions outside of Lone’s usual area.
Depend on geography, distance and time, and will be agreed with you in advance.

7. Rescheduling & Cancellation of Photo Sessions

Life happens, and sometimes plans must change.
You may reschedule your session up to 3 days before your booked time without extra cost in case of illness or bad weather.
Rescheduling later than 3 days before the appointment may incur a change fee plus any costs already incurred (for example, location rental, makeup artist).
For sessions in Denmark, a rescheduled shoot must be completed within 3 months of the original date.

For overseas sessions, rescheduling must follow Lone’s travel schedule and availability. If a session cannot be rescheduled within these frames, your purchase may be forfeited without refund, unless a different agreement is made in writing.

8. Photographer’s Inability to Perform

If Lone is unable to carry out the session or deliver as agreed due to illness, accident, force majeure, or events beyond control (e.g. fire, natural disasters, major technical failures), you will: Be offered a new date where possible, or Receive a refund of fees paid for the undelivered services. In any case, the maximum liability is limited to the amount you have paid to Lone for the specific service. There is no liability for indirect losses (e.g. travel costs, accommodation, lost income).

9. Copyright, Usage & AI

All images are created by, and copyright remains with, Lone Mørch unless otherwise agreed in writing.

Photographer’s rights
Lone retains the exclusive right to reproduce, exhibit and publish the images for:Portfolio and website.Books, exhibitions, talks and promotional materials.Artistic projects that align with her practice.Where nudity or sensitive content is involved:Lone will always respect your boundaries.Non-identifiable images (e.g. no face, no clear identifying markers) may be used in artistic and promotional contexts unless otherwise agreed.Public use of identifiable images will only take place with your written consent via a model release.

Client’s usage Private clients:
Your prints and agreed digital files are for personal use only (home display, personal social media with credit, gifts).They may not be sold, licensed, or used commercially without a separate written agreement.

Professional / commercial clients:
Usage rights are specified in your offer (for example, for websites, social media, press kits, book covers, PR material, etc.).Time periods (e.g. indefinite or limited-term) and territories can be defined for each project.For book covers, album covers, posters or other commercial products, additional licensing and royalties apply. Publishers or third parties must obtain permission and pay any agreed fees directly to the photographer.

AI and machine learning
All images and artworks are © Lone Mørch.They may not be used for AI training, datasets, machine learning, NFTs or similar technologies without Lone’s explicit written permission.Whenever you share images online, please credit: Photo © Lone Mørch – www.lonemorch.com

10. Coaching, Talks, Workshops & Retreats

Individual coaching and sessionsAn agreement is binding when confirmed via email.Please provide your full name, address, telephone number and email, and state whether you book as a private person or a company.You receive an invoice with payment information; payment is due within 8 days, unless otherwise agreed.Cancellations:If you cancel or do not show up less than 24 hours before a booked time, 50% of the fee is payable.If Lone must cancel due to illness and a new date cannot be found, your payment will be refunded.Session cards / seriesPackages of multiple sessions are generally non-refundable once started, also if you choose not to complete the full series.Workshops and retreatsYou book by email, stating your name, address, phone and email, and which retreat or workshop you wish to join, and whether you book as a private person or company.You receive an invoice with payment instructions.If you are prevented from participating:Cancellations made at least 14 days before the start date are usually refundable (minus any non-recoverable costs, if specified).Cancellations later than 14 days before the start date are normally not refundable, but:You may transfer your place to another person, orIf possible, move your payment to another retreat with Lone, by agreement.Any special cancellation conditions for specific retreats (e.g. involving venue costs or travel) will be stated in the retreat description.

11. Liability & Governing Law

By booking and participating in sessions, events or retreats, you:Accept responsibility for your own physical, emotional, and mental well-being.Release Lone and her collaborators from claims regarding injuries or losses arising in connection with sessions, unless caused by gross negligence or intent.These Terms & Conditions are governed by Danish law. Any disputes should first be addressed in dialogue. If no solution is found, disputes may be brought before the competent courts of Denmark.

Privacy Policy (GDPR)

Effective 2026
Lone Mørch – CVR 38397494
Email: lone@lonemorch.com

This policy explains how your personal data is collected, used and protected when you visit the website, book services or buy products.

1. Your Privacy & Principles

Your privacy, dignity and trust are essential. Data is collected sparingly, used responsibly, and never sold.
Processing of personal data follows the EU General Data Protection Regulation (GDPR) and Danish law.

2. What Data is Collected

Personal data is collected when you:Sign up for newsletters or “Monthly Letters”.Request information, offers or book sessions, workshops or retreats.Purchase photo sessions, art prints, books, or gift cards.Appear in photographs and agree that these may be used or stored.Send testimonials, reviews or messages.This can include:Name, email address, phone number.Postal/billing address and company details (if relevant).Information about bookings, products and payments.Photographs and related metadata.Payment details (e.g. card information) are processed securely by professional third-party processors and are not stored by Lone.

3. Purpose & Legal Basis

Data is processed to:Communicate with you about bookings, services and orders.Deliver the products and services you have requested.Manage invoices, accounting and legal obligations.Send newsletters or inspiration when you have opted in.Improve offerings, website and communication.Protect rights (e.g. copyright) and handle any disputes.Legal bases include: performance of a contract, consent, legal obligations (e.g. accounting rules) and legitimate interests (e.g. protecting work and running a small business).

4. Storage Periods

Booking and accounting data (invoices, payment records) are kept for as long as required by Danish bookkeeping rules (often 5 years).Email correspondence is kept as long as it is relevant to the relationship or legal/administrative needs.Newsletter data is kept until you unsubscribe or request deletion.Photographs and related data are stored as described above (typically up to 5 years for client work, longer for selected artistic work and archives, as long as relevant and lawful).You can always contact Lone to ask what is stored about you and to request corrections or deletion where possible.

5. Security

The website uses secure connections (HTTPS) where applicable.Access to systems and files is limited to Lone and trusted technical partners.Sensitive information is transmitted via encrypted payment gateways, not directly handled or stored by Lone.

6. Cookies & Online Tools

The website may use cookies and similar technologies to:Make the site function properly.Remember preferences.Gather anonymous statistics and improve user experience.You can control cookies through your browser settings (accept, block or delete them).The site is hosted and supported by third-party services such as Squarespace, and may be connected to tools like Stripe, Mailchimp, Mailerlite, Google, YouTube, Facebook and Instagram. Each of these has its own privacy policy, which describes how they process data.

7. Sharing of Data

Personal data is never sold or rented out.Data may be shared only when necessary:With payment providers to process your payments.With print labs, bookbinders or shipping services to deliver your products.With technical service providers (e.g. web host, email service).When required by law, court orders or public authorities.In all such cases, only the minimum necessary information is shared.

8. Your Rights (GDPR)

You have the right to:
Access: know what data is stored about you.
Rectification: have incorrect information corrected.
Erasure (“right to be forgotten”): request deletion of your data when there is no longer a lawful reason to keep it.
Restriction: ask for limited processing in certain situations.
Data portability: receive your data in a structured format where applicable.
Object: to certain types of processing, such as direct marketing.
Withdraw consent: at any time, for example for newsletters or use of images in promotion; withdrawal applies going forward.

To exercise your rights, please contact:
lone@lonemorch.com
You also have the right to lodge a complaint with the Danish Data Protection Agency (Datatilsynet):
www.datatilsynet.dk

9. Changes to the Policy

This Privacy Policy may be updated from time to time to reflect changes in law, technology or services.
The latest version will always be available on the website. Continued use of the site or services after changes means you accept the updated policy.

Contact

Lone Mørch
CVR 38397494
Email: lone@lonemorch.com
Tel: +45 5031 7105

© 2026 Lone Mørch. All images and artworks are protected by copyright and may not be used, copied, or fed into AI systems without written permission.